About | Utkarsh Rai
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Utkarsh Rai
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Digital Acquisition • Websites • Automation

I build digital systems that turn attention into customers.

Websites, landing pages, funnels, Meta Ads, content systems and automation, built around how your customers actually move from first click to conversion.

₹1.18Cr+ reported revenue generated across documented campaign work

Utkarsh Rai at his desk
The system, end to end
01 Attention
Meta Ads
Cold, retargeting, creative tests
02 Capture
Landing page / funnel
Registration, VSL, lead forms
03 Follow-up
WhatsApp & calls
Automated sequences, reminders
04 Convert
Webinar & offer
Sales, payment, onboarding
WebsitesFunnelsMeta AdsAutomationSocialAI workflows

Documented performance

Documented campaign performance for Kavita Agrawal / Indian Fashion CEO Academy, Jan 2025–Sep 20, 2026.

37,953
Leads generated
₹19.6L+
Ad spend managed
₹1.18Cr+
Reported revenue
6X
Reported ROAS
₹51.63
Average CPL
6,496
Registrations
2,274
Attendees
35%
Attendance rate

Services

All services →

Selected work

All case studies →
Case study 01Online coaching

Indian Fashion CEO Academy

Client — Kavita Agrawal

Built and operated a multi-channel client acquisition and customer journey system combining paid acquisition, funnels, WhatsApp automation, follow-up workflows, automated calls, and campaign optimization.

37,953 leads · ₹51.63 average CPL · 6X reported ROAS

Read the full case study →
Case study 02Finance

Happy Mentor

Client — Srinivasa Raghavan

Website development, client acquisition system and website conversion structure.

The website began generating booked calls, contributing to improved business profitability.

Visit Website ↗
Case study 03Aesthetics & wellness

Cosmoluxe Aesthetic & Wellness Lounge

Gomti Nagar, Lucknow

Complete website for a premium aesthetic, skin and wellness clinic: laser hair reduction, skin treatments, body slimming, sauna, steam and ice therapy.

4.9/5 Google rating from 92 reviews. Every page leads to a call-back, phone call or WhatsApp.

Visit Website ↗
Case study 04Fitness studio

IKORA Aerial & Pilates Studio

Gomti Nagar, Lucknow

Website for a premium Reformer Pilates and Aerial Yoga studio: Aerial Yoga, Reformer and Mat Pilates, private sessions, studio, instructors and workshops.

Built to turn visitors into first-session enquiries through a call-back form, WhatsApp and direct calls.

Visit Website ↗
Case study 05Confidential client

Reactivating an Existing Lead Database

Coaching

Used an older lead database to generate new sales instead of relying only on fresh lead acquisition: retargeting → WhatsApp → payment page → workshop purchase.

₹79,562 revenue from ₹8,000 campaign cost — approximately 9.9X.

See the case study →
Case study 06Online coaching

Social Media Content System

Client — Kavita Agrawal

A monthly content system across Instagram, Facebook, LinkedIn, X, YouTube and Pinterest: research, strategy, calendar, creative production, publishing-ready content.

Built a consistent multi-platform content presence and expanded activity into LinkedIn and X, where engagement began to emerge.

See the case study →

Meta Ads · Creative

Ad creatives that brought in the leads.

Concept, hook and copy for Kavita Agrawal's masterclass and workshop campaigns: Hinglish and Hindi angles built for boutique owners, each tested in Meta Ads Manager.

37,953
Leads
₹51.63
Avg CPL
₹19.6L+
Ad spend
01Profit dashboard
02Warning hook
03Case file
04Problem → solution
05Red flags
06Profit dashboard, square
07Notebook
08Voice note

Why work with me

Systems, not single tasks

Ads, pages, follow-up and content are planned together as one customer journey.

Documented results

The numbers on this site come from ad accounts and payment dashboards.

Hands-on builder

I build and run the system myself, from the first ad to the last automation.

Works with your tools

FlexiFunnels, AiSensy, Pabbly, Zapier, Activepieces, or whatever you already use.

Measured at every step

Each stage of the journey has a number, reviewed and improved regularly.

Clear before we start

Scope, timeline and costs are agreed in writing before any work begins.

How I work

01

Understand

Understand the business, audience, offer and current situation.

02

Plan

Map the customer journey, funnel and required digital systems.

03

Build

Create the website, landing pages, campaigns, content and automation.

04

Launch

Connect the required tools and launch the system.

05

Optimize

Review data, identify bottlenecks and improve the system.

Common questions

All FAQs →
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Case studies

Systems built, numbers documented.

Six projects across paid acquisition, websites, content and lead reactivation. Click any screenshot to enlarge it.

Case study 01Online coaching

Indian Fashion CEO Academy

Client — Kavita Agrawal

Built and operated a multi-channel client acquisition and customer journey system combining paid acquisition, funnels, WhatsApp automation, follow-up workflows, automated calls, and campaign optimization.

Meta AdsFlexiFunnelsAiSensyPabblyActivepiecesZapierObbligrGoogle SheetsCanvaClaudeChatGPT
37,953
Leads
₹51.63
Average CPL
₹19.6L+
Ad spend
6X
Reported ROAS
Funnel landing page — 3 Day Fashion Profit Workshop.
Case study 02Finance

Happy Mentor

Client — Srinivasa Raghavan

Website development, client acquisition system and website conversion structure.

The website began generating booked calls, contributing to improved business profitability.

Case study 03Aesthetics & wellness

Cosmoluxe Aesthetic & Wellness Lounge

Vipul Khand, Gomti Nagar, Lucknow

Complete website for a premium aesthetic, skin and wellness clinic in Gomti Nagar, built end to end: structure, copy, design and development. Services covered: laser hair reduction, skin and facial treatments, body slimming and contouring, sauna and steam, ice therapy, and aesthetic and wellness consultations.

Every page leads to one of three enquiry routes: a call-back request, a direct phone call or WhatsApp.

Website designDevelopmentCopywritingLead captureWhatsApp
4.9/5
Google rating
92
Reviews
Homepage — cosmoluxelko.com. Designed and built by me.
Case study 04Fitness studio

IKORA Aerial & Pilates Studio

Gomti Nagar, Lucknow

Website for a premium Reformer Pilates and Aerial Yoga studio, positioned as a private, small-group alternative to a mass-market gym. Pages for Aerial Yoga, Reformer Pilates, Mat Pilates, Private 1:1 sessions, the studio spaces, instructors and workshops.

Built to turn visitors into first-session enquiries: a Tally call-back form, WhatsApp and direct calls, with no public pricing so every lead starts a conversation.

Website designDevelopmentCopywritingTallyWhatsApp
Homepage — ikorastudiolko.com.
Case study 05Confidential client

Reactivating an Existing Lead Database

Coaching

Used an older lead database to generate new sales instead of relying only on fresh lead acquisition: retargeting → WhatsApp → payment page → workshop purchase.

Meta AdsWhatsApp APIPabblyRazorpay
₹8,000
Campaign cost
₹79,562
Revenue
38
Level 1 registrations · ₹199
9
Level 2 sales · ₹8,000

₹7,562 from Level 1 plus ₹72,000 from Level 2 — approximately 9.9X revenue-to-campaign-cost.

Razorpay — Level 1 workshop payments. Payment page archived — deactivated.
Case study 06Online coaching

Social Media Content System

Client — Kavita Agrawal

A monthly content system across Instagram, Facebook, LinkedIn, X, YouTube and Pinterest: research, strategy, calendar, creative production, publishing-ready content.

Built a consistent multi-platform content presence and expanded activity into LinkedIn and X, where engagement began to emerge.

NotebookLMCanvaGoogle SheetsSuperProfile

Services

Connected capabilities, not separate line items.

Most projects use three or four of these together. Start with the one costing you the most.

← All services

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Discuss a Project

Creatives from live campaigns

Kavita Agrawal masterclass and workshop ads. Concept, hook and copy by Utkarsh.

01Profit dashboard
02Warning hook
03Case file
04Problem → solution
05Red flags
06Profit dashboard, square
07Notebook
08Voice note

Sound familiar?

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Why it keeps happening

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See the case study →

Before you book

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About

I work where marketing meets systems.

Utkarsh Rai at his desk

Utkarsh Rai

Digital acquisition and marketing systems specialist

I'm Utkarsh Rai, a digital acquisition and marketing systems specialist working across websites, funnels, paid advertising, social media, automation and AI-powered workflows.

My work focuses on turning marketing ideas into systems that can be launched, measured and improved.

Projects I can help build

New business websitesLanding pagesLead generation systemsWebinar funnelsVSL funnelsMeta Ads campaignsLead reactivation campaignsWhatsApp automationMarketing automationSocial media systemsFull digital marketing systems

Purpose

Turn marketing ideas into systems that can be launched, measured and improved.

Approach

Plan the whole journey first — ad, page, follow-up, offer — then build each piece to fit it.

Standard

Every result backed by a dashboard. Every step of the journey tracked.

Inside the work

Dashboards, pages and calendars from real projects. Click to enlarge.

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FAQs

Questions, answered plainly.

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Contact

Have a project in mind?

Tell me what you're trying to build, what you already have, and where you're stuck.

Chat on WhatsApp

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Last updated October 2026

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Let's build something useful.

If you have a website, funnel, campaign, automation system or full digital marketing project in mind, send me the details.

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WhatsApp me
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